Organic⁷ was established in 2011 by Stacee Lee, a native of Los Angeles, CA. She has built one of the largest natural hair platforms on Instagram, @protectivestyles. In 2020, Stacee was diagnosed with an auto immune disease that caused severe hair loss which is why she rebranded and shifted her focus from complex formulas to simple ingredients. She is committed to sourcing and offering Organic⁷ products that are clean, pure, and eco-friendly.